1win, in partnership with Colombian football creators FUTTO, has officially set a world record by organizing the highest football match ever played on top of a building. The achievement was certified by World Record Certification (WRCAC) following a 3x3 match held on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá.
Inspired by the upbeats of the 2026 Football World Cup, "Fútbol en lo más alto" by 1win transformed one of Bogotá's most recognizable landmarks into a football pitch suspended high above the city. The game became a genuine celebration of football culture and the FIFA World Cup finals.
The record-setting match, brought by 1win, featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok. The match was officiated by street football referee @aditstreetsoccer.
"At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.
The initiative highlights 1win's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas. By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans around the world.
This record underscores the growing trend of brands leveraging extreme sports and entertainment to capture global attention. For 1win, it reinforces its position as a crypto entertainment platform that goes beyond traditional marketing. The event not only promoted the Football World Cup but also showcased Bogotá as a vibrant city for innovative sports events.
The partnership with FUTTO and local creators also highlights the importance of community engagement in modern brand activations. By involving Colombian football influencers, 1win tapped into the local football culture, creating content that resonates deeply with fans. The record certification adds credibility and longevity to the campaign, ensuring it remains a talking point long after the match ended.
As the Football World Cup approaches, such initiatives build anticipation and excitement. 1win's ability to blend sport, culture, and record-breaking stunts sets a benchmark for other brands looking to make an impact in the sports entertainment space. The event also serves as a testament to the power of creative partnerships in achieving extraordinary feats.
