Accurate Franchising™, a leading franchise development consulting firm, hosted its annual Franchise Forward Conference June 24–26 in West Palm Beach, Florida. The event brought together more than 20 franchisor clients for three days of education, collaboration, and strategic planning, focusing on strategies that drive long-term franchise success, including franchise sales, scalable operations, marketing, leadership, franchise resales, and emerging tools shaping the future of franchising.
“Our clients stepped away from their day-to-day operations to spend three days at our headquarters immersed in the strategies, insights, and best practices that drive franchise success,” said Austin Titus, President of Accurate Franchising. “Hearing directly from experienced franchise leaders and industry experts provided attendees with actionable ideas they can implement both immediately and in the long term, while reinforcing the ongoing support and resources they receive as Accurate Franchising clients.”
Attendees heard from experienced franchise executives and industry leaders, including Ray Titus, Chairman and CEO of United Franchise Group, who spoke on building a franchisor legacy; Austin Titus on vision for growth and the state of franchising; Michael White, Chief Development Officer and Director of Global Franchising at United Franchise Group, on franchise sales; Brady Lee, Chief Operating Officer at United Franchise Group, on franchise resales; Christina Parsons, Chief Marketing Officer at United Franchise Group, on digital marketing; and Jim Butler, Vice President of International Development at United Franchise Group, on international development.
The conference also featured interactive roundtable discussions, networking opportunities, and a vendor tradeshow designed to help franchisors apply these strategies within their own organizations. As part of the United Franchise Group (UFG) family of affiliated brands and consultants, Accurate Franchising clients benefit from the expertise of a global franchise organization with more than four decades of industry experience.
This annual event underscores the importance of continuous learning and strategic alignment for franchisors aiming to scale effectively. By providing direct access to seasoned executives and practical tools, Accurate Franchising helps its clients navigate the complexities of franchise development and growth. The conference’s focus on actionable insights—from sales and marketing to operations and international expansion—equips franchisors with the knowledge to adapt to evolving market conditions and consumer behaviors.
For more information about Accurate Franchising and its services, visit www.AccurateFranchising.com.
