ALSO, Europe's largest technology provider for the ICT industry, is accelerating the adoption of agentic AI across the continent with the launch of its AI Elite Partner Program this summer. The initiative aims to equip more than 140,000 resellers in over 30 European countries with the tools and expertise needed to turn growing AI demand into practical customer solutions. This move comes as AI spending in Europe is projected to reach USD 144 billion by 2028, according to IDC.
The company has positioned itself as a trusted AI marketplace for the European channel, offering a curated catalog of agentic AI building blocks from leading vendors. The offering includes proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity solutions, vertical AI applications, and partner enablement, all integrated into a scalable recurring-revenue platform. ALSO has also incorporated AI solutions that have been successfully deployed within its own operations, providing partners and customers with proven real-world use cases.
To date, ALSO has delivered over 1,000 training sessions and trained more than 30,000 participants. Full platform functionality is scheduled to go live by August 2026. As companies transition from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality and governance, cost control, data access policies, and deployment models. ALSO's approach is designed to help partners address these questions and tailor solutions to individual customer requirements.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), stated: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
ALSO's platform enables sensitive and routine tasks to run locally on the customer's device or infrastructure, while tasks requiring external AI can be routed to the cloud. This helps customers protect confidential data, manage costs, and deploy AI agents with an appropriate balance of performance, security, and control. The program is set to launch in summer 2026, building on ALSO's existing ecosystem that includes hardware, software, and IT services from more than 800 vendors in over 1,680 product categories. The company operates in 31 European countries and many others worldwide via PaaS partners, with a total potential of more than 140,000 resellers.
For more information, visit ALSO's website and Droege Group's website.
