As enterprise sales organizations continue to direct significant resources toward AI adoption, many are finding it difficult to translate that investment into measurable revenue outcomes. Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge located steps from the Moscone Center, and a featured fireside chat with CEO Patrick Morrissey scheduled for September 16, 2026. The move underscores a growing pressure on sales leaders to demonstrate return on AI investments, and Altify is positioning itself as a solution to that challenge.
The Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, is a private, invitation-only venue designed for senior sales leaders seeking a quieter setting to recharge between conference sessions, explore Altify's AI capabilities, and connect with peers working through similar challenges. The Altify executive team will be present throughout the event, including Patrick Morrissey, Chief Executive Officer; Toby Hottovy, Chief Technology Officer; Skeet Alderson, Chief Sales Officer; and Bob Slaby, Chief Customer Officer, alongside other senior Altify leaders. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
The fireside chat on September 16 at 10am will feature Patrick Morrissey, CEO, joined by guest enterprise sales leaders. The discussion will examine the decisions that separate enterprise sales organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests, and enterprise sales leaders attending Dreamforce may reserve a seat here, space is very limited.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it," said Patrick Morrissey, CEO, Altify. The implication is clear: simply adopting AI tools without changing underlying sales processes is insufficient. Altify's MaxAI provides an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution.
MaxAI is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event. For enterprise sales leaders, the announcement signals a shift from AI experimentation to AI execution, and Altify is staking its claim as the platform that can bridge that gap. As 2027 planning cycles approach, the pressure to show tangible revenue impact from AI will only intensify, making Altify's message at Dreamforce 2026 particularly timely.
