Benchmark has appointed James Wesseldyk as Vice President of Communications, the company announced today, as it continues expanding its investor communications and capital formation initiatives. Wesseldyk brings a background in real estate investing, mortgage origination, and residential construction to the role, offering firsthand industry experience as Benchmark grows its investor base and increases awareness around passive private real estate investment opportunities.
“James brings something most communications hires don’t have, firsthand knowledge and experience in the field,” said Matthew Fox, Chief Executive Officer of Benchmark Companies. “He’s been on job sites, he’s written mortgages, he’s invested his own capital, and he understands what it takes to create value in this asset class. That perspective matters when communicating with investors.”
Benchmark’s continued communications expansion comes as the company focuses on strengthening investor engagement and supporting future growth initiatives tied to passive real estate investment and capital raising activities. The company is currently conducting a Regulation A+ capital raise of up to $50 million, with a minimum investment of $1,000, which is open to both accredited and non-accredited investors. This move underscores Benchmark's commitment to broadening access to real estate investments and providing transparent, professional communication to its growing investor base.
“This hire reflects where Benchmark is headed,” said Todd Harding, Chief Financial Officer of Benchmark. “We’re continuing to grow our investor relationships, and we want our communications to reflect the same rigor, clarity, and professionalism we bring to our investment strategy.”
Before joining Benchmark, Wesseldyk spent several years as a loan originator, investing in real estate and building residential homes throughout the Grand Rapids area. His practical experience in the industry is expected to help Bridge the gap between complex investment strategies and investor understanding, making Benchmark’s offerings more accessible to a wider audience.
The appointment signals Benchmark's strategic focus on scaling its investor communications infrastructure to match its growth ambitions. By bringing in a professional with direct industry experience, the company aims to ensure that its messaging resonates with both seasoned investors and newcomers to passive real estate investing. This is particularly important as Benchmark seeks to attract a diverse pool of investors through its Regulation A+ offering, which allows for smaller minimum investments than traditional real estate funds.
For more information about Benchmark and its investment opportunities, visit the company’s official website: https://www.benchmarkmi.com. The original press release is available at https://www.newmediawire.com.
