HCN Global-La Red Hispana, the largest independent producer of educational and informational content for Spanish-language radio, print and digital platforms in the United States, is celebrating the expansion of its flagship program, Bienvenidos a América, to ViX and Univisión Puerto Rico-WSTE Channel 7, joining more than 80 radio and television affiliates across the United States. This expansion represents a critical step in ensuring that vital information continues to reach Hispanic audiences as media consumption habits shift toward streaming and digital platforms.
Since its launch in 1997, Bienvenidos a América has informed and supported generations of Hispanic immigrants in the United States, becoming one of the longest-running Spanish-language programs dedicated to helping audiences understand the issues that directly affect their lives and communities. The program's arrival on ViX and Univision Puerto Rico marks another major milestone for HCN Global-La Red Hispana, demonstrating the enduring strength of a program that continues to earn the trust of generations of Latinos across the United States, according to Jeff Kline, President and Founder of HCN Global-La Red Hispana.
The expansion represents the natural evolution of a program that began on radio nearly three decades ago and has successfully adapted to changing technology and new media consumption habits while remaining true to its original mission of serving the Hispanic community. Alison Rodden, CEO of HCN Global-La Red Hispana, noted that this growth reaffirms the organization's commitment to delivering high-quality, culturally relevant content to Hispanic audiences wherever they are and on the platforms they use every day.
Throughout its history, Bienvenidos a América has distinguished itself by combining journalism, expert analysis, practical guidance and direct audience engagement. Immigration has long been at the heart of the program's editorial mission, with coverage ranging from changes in immigration laws and policies to citizenship, naturalization, visas, deportations, and other issues affecting millions of immigrant families. The program also addresses a broader range of topics important to Hispanic communities, including health, education, civic engagement, financial literacy and community empowerment.
Currently hosted by journalist José López Zamorano, Bienvenidos a América regularly features immigration attorneys, policy experts and other specialists who break down the latest developments and answer questions directly from listeners and viewers. In recent years, the program's digital transformation has significantly expanded its original role as a trusted connection to the community.
Its traditional radio distribution has grown to include podcasts, live streaming, social media, television, digital video and on-demand content. Its expansion to ViX and Univision Puerto Rico-WSTE Channel 7 now brings the Bienvenidos a América brand into a new multiplatform era, extending its reach to younger audiences and to consumers who increasingly turn to streaming, digital video and social platforms such as Facebook, Instagram, TikTok and YouTube for news, information and community-focused content. You can watch the show on ViX by searching "Bienvenidos a América" in the ViX app or web platform.
Nearly three decades after its first broadcast, Bienvenidos a América continues to evolve while remaining anchored in the mission that has defined it since 1997: making complex issues easier to understand, providing practical and trustworthy information, and creating a platform where the voices and concerns of Hispanic communities are heard. This expansion not only extends the program's reach but also reinforces the importance of independent, culturally relevant media in an increasingly fragmented media landscape, ensuring that Hispanic immigrants have access to reliable information on the platforms they use most.
