CHICAGO, IL — As homebuilders explore creative incentives to attract buyers in a competitive market, Bulqit has introduced a new category: ongoing home services. The company's platform allows builders to offer new homeowners immediate access to professionally managed recurring services such as lawn care, pool maintenance, pest control, window cleaning, and pressure washing, all coordinated through a single technology platform.
A recent Builder Magazine feature by Heather Wright highlighted the growing trend of builders using lifestyle-focused incentives, including free pools, golf carts, and outdoor living upgrades, to differentiate themselves. Bulqit believes the next evolution will be ongoing homeownership value rather than one-time features.
"Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, enabling licensed providers to optimize routes and reduce travel time, resulting in competitive pricing. This model minimizes financial impact for builders while offering meaningful benefits to buyers.
Industry observers note that today's buyers increasingly value convenience and lifestyle. Inc. magazine recently explained the business benefits of building community in an article by Howard Tullman. Bulqit's approach aligns with master-planned communities, where coordinated services improve neighborhood consistency and simplify maintenance.
Bulqit is currently launching with homebuilder, HOA, and service provider partnerships in high-growth Sunbelt markets. The company expects recurring home services to become a common component of builder incentive programs in the coming years.
