Ceres Holographics and Eastman, long-term innovation partners in advanced automotive display solutions, today announced they will demonstrate the latest evolution of their transparent in-plane display solution at the Beijing International Automotive Exhibition, taking place from April 23 to May 4, 2026 (public exhibition: April 24 to May 3).
The showcase features the world's largest in-plane display with multiple Holographic Optical Elements (HOEs) integrated into a single film laminated into an OEM-approved windshield, signaling the technology's maturity and readiness for real-world deployment. Powered by Ceres' Holoflekt® manufacturing platform and Eastman's Saflex™ PVB interlayer, the windshield-embedded system uses compact LED projectors to deliver ultra-bright, full-color, non-obstructive content.
This announcement is important because it demonstrates that the technology has reached a level of maturity suitable for production vehicles. By integrating multiple HOEs into a single film, the display can cover a larger area while maintaining transparency and optical clarity. The use of an OEM-approved windshield indicates that the solution meets automotive safety and quality standards, paving the way for adoption by automakers.
The implications for the automotive industry are significant. Transparent in-plane displays can enhance driver safety by projecting critical information directly into the line of sight without obstructing the view. Additionally, they enable new design possibilities for vehicle interiors, such as augmented reality navigation, entertainment, and communication features. The collaboration between Ceres and Eastman combines expertise in holographic optics and advanced materials, respectively, to produce a scalable solution.
Ceres Holographics is a leader in holographic display technology, delivering innovative solutions through its Holoflekt manufacturing platform. Eastman is a global specialty materials company committed to innovation and sustainability. Their partnership aims to bring transparent displays to mass-market vehicles, potentially transforming how information is presented in cars.
The Beijing International Automotive Exhibition serves as a platform to showcase this technology to automotive manufacturers, suppliers, and consumers. Attendees will have the opportunity to see the display in action, highlighting its brightness, color accuracy, and non-intrusive nature. The demonstration reinforces the companies' commitment to advancing automotive display technology and their readiness for commercial deployment.
