The Supervisory Board of Cherry SE has appointed Rogier Volmer as Chief Executive Officer (CEO) effective July 1, 2026, transitioning him from the interim role he has held since January 1, 2026. This decision underscores the board's commitment to stability and continuity as the company advances its strategic transformation under the "Blossom" future program.
Volmer, who has already set the course for increasing profitability and strengthening Cherry's position in its core business of peripherals and components, will continue to focus on operational implementation. His permanent appointment ensures a seamless continuation of these initiatives, which aim to sustainably boost the Group's profitability.
Marcel Stolk, Chairman of the Supervisory Board, stated: "Over the past few months as interim CEO, Rogier has proven, with his extensive international leadership experience and clear strategic vision, that he is the right person to lead CHERRY into its long-term future. He has stabilized the organization, brought focus and direction, and advanced the implementation of our transformation with discipline. We are very pleased to continue working with him."
CEO Rogier Volmer commented: "I would like to thank the Supervisory Board for the trust they have placed in me. Over the past six months, I have gained an in-depth understanding of the potential of our long-established brand and the high level of commitment of our global team, and together we have laid the foundation for CHERRY's future. Now it is time to maintain this course with full momentum. Our focus remains clear: profitable growth in our core segments - Office, Security, and Gaming - and sustainable value for our shareholders, partners, and employees."
Cherry SE, known for its computer input devices such as keyboards, mice, microphones, and headsets, serves applications in office, gaming, and industry, as well as digital healthcare. The company, founded in 1953, operates globally with headquarters in Germany and production sites in Germany, China, and Austria. For more information about Cherry's strategic direction and financial performance, visit https://ir.cherry.de/en/.
This leadership continuity is crucial as Cherry navigates a competitive market and aims to strengthen its brand through innovation and operational efficiency. The permanent CEO appointment signals to investors and employees a steady hand at the helm, which is essential for executing long-term growth strategies.
