DETEC, an engineering and technology firm based in Monterrey, Mexico, was honored with the prestigious Trilateral Innovation Excellence Award at the Born Global Summit & Awards, held in conjunction with SXSW in Austin, Texas. The award recognizes DETEC as a Born Global innovator that facilitates cross-border collaboration between Mexico, the United States, and Canada, underscoring its growing influence as a tri-national organization with operations in Monterrey, Austin, and Toronto.
According to Pedro Noriega, CEO of DETEC, the award validates the company's decade-long efforts to transcend borders and promote international collaboration. “This award is a validation that we are on the right track. What we have been building for the last decade or so, taking a step further beyond borders and promoting international collaboration, is starting to become a reality, and we believe we have tremendous potential on a global scale,” Noriega said.
During the ceremony, Humberto Hernández Haddad, Consul General of Mexico in Austin, acknowledged DETEC as a quintessential example of successful trilateral cooperation, noting that the company has played a vital role in strengthening economic relations between nations. “Companies like DETEC are opening new ground for collaboration. They are facilitating the exchange of knowledge, capital, and talent on a global scale to help shape the future of innovation in various sectors, including telecommunications, biomedical services, and many other fields,” Hernández Haddad stated.
DETEC's tri-national structure includes partnerships with US-based Tech Ranch, a technology business incubator in Austin, Texas, and Canadian collaborators in Toronto. This network reflects a shared focus on future innovation and cutting-edge technology development. A key initiative is DETEC's work on telecommunications solutions using Qualcomm technology, with plans to manufacture a 5G cellular phone module within the United States—a major milestone for the company.
As a Mexican-founded company entering the global marketplace, DETEC positions itself as a representative of Latin American innovation on the world stage. Noriega encouraged other emerging founders to think globally. “Think global. Be borderless. Mexico has a clear path forward as a leader in innovation and economic development, and we want to inspire others to take that step,” he said.
The Born Global Summit & Awards at SXSW brings together influential entrepreneurs, investors, and policymakers to discuss the future of international business and innovation. DETEC's achievement signifies both a technological milestone and contributions to cross-border collaboration in an interconnected world. For more information, visit detec-digital.com.


