Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a creator of apartment websites for the multifamily industry. The collaboration aims to assist multifamily teams in activating, configuring, and understanding the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly set up through Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data can be crucial in understanding renter engagement. By combining Jonah's website functionality with Digible's expertise in SEO, qualified traffic generation, analytics configuration, and performance reporting, clients can gain clearer insights into how their websites are performing and where optimization can improve outcomes.
Digible will provide client education, activation support, Google Tag Manager guidance, Google Analytics 4 support, and reporting assistance. This will help multifamily marketing and ownership teams better interpret what their Jonah websites are revealing and determine next steps.
Shannon Montoya, Director of Organic Media at Digible, noted that clients are asking about the JDL and how to use it. This partnership provides a clearer path forward by connecting technical setup to the marketing visibility needed for smarter decisions.
Digible has collaborated with Jonah for over a year to align Jonah's website capabilities with Digible's SEO, analytics, and reporting services. Yuri Star, CEO of Jonah Digital Agency, stated that Digible's leadership in multifamily marketing makes them an ideal partner, delivering best-in-class reporting and user journey insights.
The collaboration bridges website measurement and marketing strategy, offering multifamily teams insights to attract better-fit renters and optimize digital performance. For more information about Digible's Jonah Data Layer support, visit Digible's thoughts on the Jonah Data Layer.
About Digible: Digible is a multifamily marketing and technology company that helps apartment marketers simplify complexity, improve performance, and make data-driven decisions through expert services and advanced technology.
About Jonah: JONAH® creates premium apartment websites for the multifamily industry, delivering modern digital experiences tailored to renters, marketers, and operators.
