Content creators often find themselves building audiences on platforms they don't fully control, where changes to algorithms or monetization policies can upend their livelihoods. Digitalage, a wholly owned subsidiary of Hop-on, Inc. (OTCID: HPNN), is developing media infrastructure designed to give creators more transparency and control over how their work is protected, distributed, and monetized.
The company's approach is rooted in a simple distinction: reach is a permission that can be revoked, while ownership is something that survives the permission being revoked. This is the central thesis of Digitalage's strategy, as articulated by founder and chairman Peter Michaels. Creators may own their content's copyright, but they often lack control over the audience relationship, recommendation systems, payment rails, and appeals processes that platforms maintain.
Digitalage aims to change that by building a system that records who created a media asset, when it was created, and what rights and controls apply. This information is intended to carry through live broadcasting, replay distribution, searchable archives, and creator monetization in a single workflow. For live content, the goal is to preserve identity, provenance, and rights information from creation through replay.
Transparent moderation is another pillar of Digitalage's framework. The company's published Community Rules emphasize clear rules, visible decisions, human review, meaningful appeals, and enforcement focused on harmful conduct rather than the identity or viewpoint of the person speaking. When content is restricted, creators should be able to ask who made the decision, what specific rule was applied, and whether the action was based on harmful conduct or merely the speaker's identity or viewpoint.
Digitalage's moderation system allows automated actions during live broadcasts when repeated detections indicate a potential violation, but creators can request post-action human review. Uploads and replays flagged for consequential enforcement receive human review, and eligible decisions can be appealed. These controls aim to give creators greater visibility into how their content is handled.
The company has completed application testing and is operating in an invite-only launch while refining the experience and onboarding initial creator cohorts. Current product scope includes live broadcasting, replays, and video-on-demand, with programming planned across news, sports, events, and faith.
Digitalage's Genesis Creator Pilot, announced June 3, offers participating creators 85% of gross subscription revenue, with Digitalage retaining a 15% Platform Infrastructure Fee. Creators are also eligible for 50% of net advertising revenue generated by their content, subject to program terms.
The strategy is to work with creators who already have established communities and give those audiences reasons to stay and return. The value doesn't have to end when the stream does; the system is designed to preserve live events as searchable, indexable replays that may support additional monetization after the broadcast, subject to creator settings.
Digitalage's thesis is that access is not ownership. By building an infrastructure layer intended to give creators more durable control over their content, distribution, and monetization, the company hopes to provide a more stable foundation for creators to build their businesses.
To learn more about Digitalage's approach to creator ownership, visit their website.
