FG Brands, a self-care and wellness platform, has announced the national rebrand of its flagship franchise LA Bikini to Bare&Sol, effective June 1. The transition includes a new brand identity, expanded service offerings, and an enhanced digital presence. The company aims to position Bare&Sol as a leading beauty and wellness franchise opportunity, capitalizing on consumer trends toward ingredient-conscious and experiential services.
The rebrand reflects years of growth and guest feedback, according to Jan Zalud, CEO of FG Brands. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons,” Zalud said. “Customers have evolved and we have chosen to evolve with them.” The new brand combines expert hair removal via sugaring with professional airbrush spray tanning under one roof, creating a membership-driven franchise model with two distinct revenue streams. The company has performed over one million Brazilian sugaring wax services to date.
Bare&Sol’s core service, sugaring, uses an all-natural sugar paste free of harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and customized by trained estheticians. Together, these services target Millennial and Gen Z consumers, a demographic driving growth in the skin-wellness sector. The brand’s new studio design replaces clinical aesthetics with warm textures and calming interiors, aiming to elevate the consumer experience.
The rebrand marks a strategic shift for FG Brands, which also owns Facial Collective. According to the company, the co-located business model is designed to drive strong unit-level economics for franchisees. For more information about memberships or to book appointments, visit https://bareandsol.skin. Details on franchise opportunities are available at https://fgbrands.co.
