FG Brands, a self-care and wellness platform, has unveiled what it calls the franchise industry's first dual-concept beauty studio, combining two of its skincare brands – Bare&Sol™ (formerly LA Bikini) and Facial Collective® – under one roof. This innovative co-location model allows franchise owners to offer a comprehensive range of whole-body skincare treatments, from hair removal and airbrush tanning to advanced facial treatments, all in a single convenient location.
The uniqueness of this model lies in keeping both brands independent while sharing the same space, capitalizing on their complementary nature. According to FG Brands, this creates significant operational and labor cost synergies, as well as revenue growth opportunities through cross-selling. The first dual-concept studio is set to open in Birmingham, Alabama, on August 21, with over 1,000 members already signed up, projecting $1.25 million in first-year revenue. The 1,950-square-foot facility features 10 treatment rooms, demonstrating the potential of a dual-brand model based on recurring monthly memberships.
Jan Zalud, CEO of FG Brands, emphasized the strategic advantage: “Combining face care through Facial Collective® and hair removal and airbrush tanning through Bare&Sol™ into one convenient location is designed to offer our clients the ultimate in value and convenience – an all-inclusive experience where every customer is made to feel welcome. And for our franchise partners, it delivers the best possible opportunity to drive exceptional revenue per square foot.”
The dual-concept studios feature a reimagined design with clean lines, warm accents, and a calming environment, moving away from the clinical feel of traditional spas. With memberships starting at $49 per month, the elevated experience is affordable, catering to consumers seeking “boutique fitness for the skin.” This membership-based model ensures recurring revenue, a key driver of strong unit-level economics.
Bare&Sol™ specializes in sugaring hair removal and UV-free airbrush spray tanning, while Facial Collective® offers high-performance facial treatments, skincare products, and injectables. Both brands are designed to benefit from the co-location, leveraging each other's clientele to boost sales. For more information on franchising, visit Bare&Sol franchising and Facial Collective franchise.
This launch sets a new benchmark in the beauty and skincare marketplace by creating cross-functional business synergies, offering a unique value proposition to both franchisees and consumers. FG Brands continues to position itself as a leader in beauty brand franchising, exploring dynamic ways to give its partners a competitive edge.
