First Orion, a provider of branded communication solutions, announced a technology partnership with Glia, a platform for intelligent banking interactions, to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.
Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, helping reduce friction while strengthening trust at the point of engagement. This approach addresses the growing problem of phone scams and spoofed calls, which erode consumer trust and expose financial institutions to reputational risk. By verifying the caller's identity in real-time, the solution ensures that customers know they are speaking with a legitimate representative.
Glia's platform, trusted by over 700 financial institutions, uses a ChannelLess® architecture that unifies voice, digital and AI into a single foundation. The platform includes 1,000+ pre-built banking goals and seamless human-to-AI handoffs, helping institutions slash operational costs and abandonment rates while accelerating growth in loans and deposits. The integration with First Orion adds another layer of security by authenticating outbound calls, making it harder for fraudsters to impersonate banks.
First Orion offers a comprehensive suite of branded communications solutions, including branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection. The company is integrated into the largest U.S. mobile carriers and partners with Fortune 500 companies. For more information, visit firstorion.com.
The partnership comes as financial institutions face increasing pressure to secure customer interactions across channels. With the rise of digital banking, voice remains a critical touchpoint, but it is also vulnerable to exploitation. By combining Glia's AI capabilities with First Orion's authentication, the partnership aims to create a seamless and secure experience that builds trust.
For more details about Glia, visit glia.com.
