First Orion, a leading provider of branded communications solutions, has announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling to Boost Mobile subscribers. Under this carrier agreement, subscribers will see a business’s display name on incoming calls, allowing customization of up to 32 characters. This feature aims to help build trust in the call, increase answer rates, and enhance the business’s brand awareness.
The INFORM® Branded Calling solution displays a business's name on incoming calls based on the existing business relationship with the customer. This helps customers recognize who is calling and make more informed decisions on whether to answer the call. By providing this transparency, First Orion and Boost Mobile aim to reduce the number of unanswered calls and improve overall customer engagement.
This agreement marks a significant step for Boost Mobile in enhancing the calling experience for its subscribers. With the rise of spam and robocalls, branded calling offers a way for legitimate businesses to differentiate themselves. When a business's name appears on the caller ID, subscribers are more likely to answer, knowing the call is from a trusted source. This can be particularly beneficial for industries such as healthcare, finance, and customer service, where timely communication is critical.
First Orion is a market leader in branded communication solutions, providing a comprehensive suite of services for businesses, carriers, and consumers. Their offerings include branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection to protect customers. By integrating with major U.S. mobile carriers, First Orion enables enterprises to provide trust and transparency at scale.
The partnership with Boost Mobile is expected to roll out in the coming months, with further details on implementation and availability to be announced. For more information about First Orion and its solutions, visit firstorion.com.


