First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom, helping businesses clearly identify themselves and improve answer rates. The launch comes at a critical time for the UK market, where scam calls are a daily concern, and consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers.
By leveraging Vodafone’s CAMARA-based network APIs, First Orion enables enterprises to present verified, recognizable identities at scale across Vodafone’s network. This integration ensures that when a business calls a Vodafone subscriber, the call is authenticated and displays the company’s name and logo, reducing the likelihood of the call being ignored or reported as spam. For consumers, this means greater trust and transparency in their phone interactions, as they can instantly recognize legitimate callers.
The partnership addresses a growing challenge: according to recent studies, a significant percentage of consumers worldwide avoid answering calls from unknown numbers, a trend exacerbated by the proliferation of phone scams. In the UK, where scam calls remain a persistent issue, this solution provides a much-needed layer of security for both businesses and individuals. Enterprises can now improve their call answer rates and customer engagement while protecting their brand reputation.
First Orion’s INFORM Branded Calling solution is already integrated into major US carriers, and this expansion into the UK market marks a significant step in the company’s global growth. The company offers a comprehensive suite of branded communications solutions, including branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection to protect customers. For more details on the announcement, including downloadable images and bios, click here.
The implications of this partnership extend beyond mere convenience. By providing a network-based verification system, the solution helps combat phone fraud, a problem that costs consumers and businesses billions annually. As regulators and telecom operators worldwide seek ways to restore trust in voice communications, the collaboration between First Orion and Vodafone serves as a model for how technology can address these challenges. For businesses, adopting branded calling can lead to higher engagement rates and improved customer experience. Vodafone customers will benefit from a safer calling environment, where they can confidently answer calls from verified businesses.
This launch is particularly timely as the UK government and Ofcom have been increasing pressure on mobile networks to implement caller ID authentication to reduce scam calls. First Orion’s partnership with Vodafone positions both companies at the forefront of this effort, offering a scalable solution that can be adopted by other carriers and enterprises. As the solution rolls out, it is expected to set a new standard for business communications in the UK.
