On Tuesday, July 14th, GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party at the 6 Columbus Hotel Penthouse in New York City. The invitation-only event welcomed a lineup of sports stars, including ESPY nominees, past winners, Olympic and Paralympic medalists, professional athletes, broadcasters, influencers, and celebrity guests. The afternoon featured premium gifting, networking, entertainment, and a live viewing of the FIFA World Cup Semifinal ahead of the ESPY Awards.
Guests explored an array of luxury lifestyle, wellness, technology, travel, fashion, food, and publishing brands. Featured partners included InBody, showcasing its medical-grade body composition technology; Nuropod by Parasym, introducing a wearable neuromodulation device for nervous system health; Your Book Is Your Hook, offering celebrities the opportunity to turn their stories into bestselling books; Dulsa Botanical Complex, a sugar-free wellness formula for gut health and metabolism; and Wontech USA, gifting premium K-beauty products and exclusive treatment experiences.
The event attracted notable sports figures including 2026 ESPY nominees Jake Adicoff, Mikaela Shiffrin, Megan Keller, Susannah Scaroni, Laila Edwards, Reece Atwood, Kyndal Stowers, and Teagan Kavan. Olympic and Paralympic medalists such as Alex Shibutani, Melissa Ruiz, Maia Shibutani, Ali Truwit, Anna Johannes, Ryan Neiswender, Michael Prout Jr., McKenzie Coan, and Femita Ayanbeku were also in attendance. Additional guests included Cam Heyward, Miles McBride, Tyrone Tracy Jr., Armand Membou, Michelle Smallmon, Katie Feeney, Epiphanny Prince, Cam Little, Josh Wallace, Caroline Hendershot, Fabolous the Rapper, RHOBH star Sutton Stracke, Bravo's Next Gen NYC stars Georgina McCann and Shai Fruchter, along with other athletes, media personalities, and surprise celebrity guests.
Attendees enjoyed gifts and experiences from partners such as Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, Baby's Buns & Buckets, Legendary Foods, Hormbles Chormbles, Johnny Seriuss Events, LALO Tequila, Roots of Fight, Sailrock South Caicos, Solid Wiggles, and Speech Fox. Premium food, cocktails, music, and luxury hospitality were provided throughout the afternoon as guests watched the FIFA World Cup Semifinal.
In line with GBK's philanthropic commitment, Swim Up Hill Foundation & Soweto Swim School raised awareness for its mission of expanding swimming education in South African townships by building community swim facilities and teaching water safety. GBK founder Gavin Keilly emphasized that philanthropy has been central to the company's vision, with celebrity lounges helping raise millions for charitable organizations over the years.
GBK Brand Bar is a premier luxury lifestyle gifting and experiential marketing company that has spent over two decades connecting brands with celebrities, athletes, influencers, and media through experiences tied to major entertainment and sports events.
