Green Choice Proteins, an Australian plant-based nutrition company, announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant step in its U.S. retail and e-commerce expansion. This upcoming launch follows the company's plans to enter the U.S. market through OneLavi, and together, these platforms will provide American consumers with greater access to Green Choice Proteins' clean-label plant nutrition products.
The company's founder, Puneet Chawla, expressed enthusiasm about the Amazon launch, noting that Amazon offers a convenient way for consumers nationwide to discover new brands. He stated, "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers. Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with an emphasis on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The products are manufactured in Victoria and feature Australian-grown pulses, underscoring the company's commitment to quality sourcing and supporting Australia's growing plant protein industry. The formulations go beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three flavors are expected to be introduced on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each product contains approximately 35 grams of plant protein per serving, is made with Australian-grown pea and faba, includes omega-3 from linseed, and contains no artificial colors, flavors, or fillers. The chocolate variety features pure cocoa powder and coconut milk powder, while the vanilla is designed for versatility in smoothies, oats, and baking. The salted caramel combines sweet and salty notes for an indulgent yet clean-label option.
The Amazon expansion is part of a broader U.S. growth strategy for Green Choice Proteins. In addition to its availability through OneLavi and Amazon, the company is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This session will connect Green Choice Proteins with major health, specialty, food, drug, and mass retail buyers, as the company explores additional opportunities to expand its U.S. retail presence.
Chawla emphasized the step-by-step approach to U.S. expansion, stating, "Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers. OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Green Choice Proteins was founded on the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company emphasizes transparency in its formulations and manufactures its products in Victoria, Australia. Sustainability and responsible sourcing are central to its philosophy, with a focus on premium Australian-grown pulses and transparent manufacturing practices. The company says its upcoming Amazon launch represents another milestone in its continuing U.S. expansion, with additional retail opportunities anticipated as it introduces its Australian approach to plant-based nutrition to more American consumers.
