The Hong Kong Trade Development Council (HKTDC) opened its 36th Food Expo, along with the Beauty & Wellness Expo and Home Delights Expo, on August 13, 2026, at the Hong Kong Convention and Exhibition Centre. The three fairs, running concurrently for five days, bring together more than 1,850 exhibitors from over 30 countries and regions, creating a vibrant marketplace that spans food, tea, home living, beauty, and wellness sectors. Under the central theme 'Live Well. Stay Well', the expositions aim to support healthier, happier, and more balanced lifestyles, reflecting the growing integration of wellness into everyday life.
Dr. Jonathan Choi, Council Member of the HKTDC, emphasized the importance of wellness in today's world, noting that it is reflected in the food and beverages we enjoy, the way we care for our home, and how we nurture our physical and mental well-being. Sophia Chong, Executive Director of the HKTDC, highlighted Hong Kong's role as an international business centre and key food trading hub, serving as a platform for global food and catering enterprises to expand into the Chinese Mainland, Asia, and international markets. Through the Food Expo PRO, the International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM), and diverse industry exchange platforms, the HKTDC fosters cross-border and cross-sector collaboration, strengthening Hong Kong's role as a bridge connecting the Chinese Mainland and international markets.
The fairs feature 'Five Themed Days' designed to promote quality living. On 'Happy Eat Happy Life' (August 13), visitors can explore wellness-focused products such as cistanche health drinks, ready-to-eat bird's nest, and organic dried blueberries. The Home Delights Expo showcases a high-speed food processor for texture-modified meals, aiding the elderly and those with swallowing difficulties. The Beauty & Wellness Expo offers free health assessments and personalised consultations. The Department of Health also presents the 'EatSmart Restaurant Star+' initiative to encourage healthier menu options.
'The World in Blink' (August 14) focuses on international flavours, featuring delicacies like South African honey, Finnair's inflight chocolates, and Chiu Chow style foie gras toast. The Beauty & Wellness Expo displays innovative beauty devices and clear aligners, alongside cultural activities such as embroidery workshops and ethnic dance performances.
'Coffee or Tea?' (August 15) highlights the dedicated Coffee Zone, with exhibitors from Yunnan Province, the largest coffee-growing region in the Chinese Mainland, and the Hong Kong International Tea Fair, presenting rare teas including purple bud raw Pu'er tea and ceremonial-grade matcha. New zones include the Chinese Mainland Matcha Pavilion and the Yixing Zisha Teaware Pavilion, showcasing traditional craftsmanship.
'Stay Fresh, Stay Ahead' (August 16) spotlights premium fresh produce, with the launch of 'Hong Kong Harvest', a unified brand for local fishery and agricultural products. The Chinese Mainland pavilion presents hundreds of regional delicacies, and the Gourmet Zone celebrates its 15th edition with 15 star chefs demonstrating exquisite dishes.
'Let's Chill' (August 17) offers relaxation with a new 'Stay Relax' zone featuring red-light therapy pods and a 'Go Sleep Exp' exhibit exploring the sleep journey. The Food Expo introduces a Dessert and Gelato Theme with over 100 flavours, including handmade fresh milk mochi and sourdough mille-feuille.
For trade visitors, Food Expo PRO introduces a 'Meat Zone' and a 'Food Science and Technology Zone' focusing on alternative and future foods. New this year are pet food products with patented packaging technology for room-temperature storage, and a dedicated halal food label with over 130 exhibitors.
The International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM) has expanded to three days, featuring over 30 speakers from various countries. The conference focuses on 'Clinical Translation, Regulatory Policies and Global Innovative Pathways of Traditional Medicine', facilitating international exchange and cooperation in Chinese medicine.
To celebrate the HKTDC's 60th anniversary, special promotions include free admission before 12pm for those with designated leaflets, '6'-themed offers, and lucky draws with prizes worth over HK$1 million. Visitors can also enjoy the 'Smart Bidding' session and the 'August Happy Buy' campaign website (https://ecoupon.hktdc.com/food/tabs/home) for flash sales and discounts. E-tickets are available through various platforms, and admission can be purchased on-site via mobile payment methods.
