The Hong Kong Trade Development Council (HKTDC) today concluded seven flagship lifestyle and licensing events, attracting over 95,000 buyers from 134 countries and regions for sourcing and business negotiations. Among the lifestyle fairs, the Hong Kong Gifts & Premium Fair attracted over 32,000 buyers, Home InStyle drew some 20,000 buyers, and Fashion InStyle gathered some 12,000 buyers. The concurrent Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong saw over 9,600 buyers, while the Hong Kong International Licensing Show attracted over 21,000 buyers. Non-local buyers primarily came from Chinese Mainland, Taiwan, and Japan, with significant growth from the Philippines, Canada, and Türkiye.
Jenny Koo, HKTDC Deputy Executive Director, said the events align with the national 15th Five-Year Plan, enhancing Hong Kong’s role as a regional intellectual property trading hub. The fairs showcased Hong Kong’s strengths in lifestyle, cultural design, brand development, and intellectual property, connecting exhibitors with international buyers. HKTDC will continue leveraging Hong Kong’s unique advantage to foster cross-sector trade collaboration.
A survey of 1,541 exhibitors and buyers revealed that nearly half expect sales growth in the next one to two years, with 69% seeing promising prospects in ASEAN countries. Product trends highlighted cultural gifts, sustainable gifts, and tech gifts as growth areas in the gifts market, while designer furniture and smart home technology lead in home products. In fashion, designer clothing and urban clothing show strong potential.
Cross-sector opportunities helped exhibitors tap into new markets. Semk Holdings International showcased B.Duck co-branded IP products at the Gifts & Premium Fair, connecting with buyers from Mexico, Canada, Europe, and Southeast Asia. UAE debutant Alpha Art anticipated orders of around US$1 million after connecting with 40 new clients. The fair also sealed three MOUs with Chinese Mainland and Korean agencies to strengthen trade ties.
Fashion InStyle featured the returning NEXT zone with over 60 new material exhibitors. Textile Library from Hangzhou applied its patented epoch-poly fabrics, drawing strong interest and cooperation intentions. First-time exhibitor New High Limited connected with 50 potential buyers, including from Dubai and North Africa, expecting orders of about US$100,000. Brazilian e-commerce brand Amaro established cooperation with exhibitors from India and Chinese Mainland, with an initial order of approximately US$100,000.
Home InStyle introduced innovative homeware materials, including biodegradable lotus stem products from Lotux International. The company is in discussions for eco-friendly straws and sustainable furniture materials. allcareAI Limited debuted an infection-prevention mobile toilet, receiving over 20 enquiries from local and international buyers, highlighting growing demand for gerontechnology.
The printing and packaging fairs attracted buyers like Hot Packaging LLC from the Middle East, sourcing eco-friendly solutions, with initial trial orders estimated at US$35,000 to US$75,000. W.H.Y. Brand Consultancy participated in DeLuxe PrintPack for the first time, connecting with printers and design firms, expecting around US$400,000 in business. Canadian buyer Umbra Ltd identified 20 potential suppliers and expects orders up to US$100,000, while Mexico’s Promo Life plans to spend US$200,000 on keychains and magnets from a Hong Kong exhibitor.
At the licensing show, Postgal Workshop reached an agreement with Malaysia’s M&M Creations for its IP “Din Dong,” worth over US$200,000. Maura Regan, President of Licensing International, noted significant growth across property types, with consumers demanding immersive experiences.
