The Hong Kong Trade Development Council (HKTDC) today opened its seven flagship lifestyle and licensing events, including the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, DeLuxe PrintPack Hong Kong, Hong Kong International Licensing Show, and Asian Licensing Conference. The fairs, running from April 28 to 30 at the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo, collectively attract some 5,600 exhibitors from over 30 countries and regions, underscoring Hong Kong's position as a key gateway for global businesses connecting with the Chinese Mainland.
HKTDC Executive Director Sophia Chong emphasized Hong Kong's role as a super connector and super value-adder, backed by its innovation ecosystem and intellectual property infrastructure. The Hong Kong Gifts & Premium Fair and Home InStyle feature a new "Reimagine" themed floor at HKCEC Hall 5, offering a one-stop overview of global trends in lifestyle homeware and gifting products. Highlights include the Camel Brand MINI20 thermos blind box by Wei Yit Vacuum Flask Manufactory and PREN Ltd's infection-prevention mobile toilet, a waterless unit with health monitoring capabilities.
The Gifts & Premium Fair's Hall of Fine Design gathers over 100 exhibitors showcasing design-led products, including Red A "Made in Hong Kong" mini-series blind boxes by Star Industrial Co., Ltd and Napier Coded backpacks for pickleball enthusiasts by Moral Team Holdings Ltd. Home InStyle presents the Gerontech and Innovative Material Pavilion, funded by the Innovation and Technology Commission, featuring over 20 local enterprises. Highlights include Scan Infinity Ltd's TechFitX Smart Sports Training System for seniors and Lotux International's biodegradable tableware made from lotus stems. The Cultural and Creative Avenue gathers design institutions from over 10 countries, with Pantone returning as colour partner presenting the PANTONE 2026 Colour of the Year "Cloud Dancer".
The Fashion InStyle fair's NEXT zone, sponsored by the Cultural and Creative Industries Development Agency, showcases over 60 exhibitors demonstrating material innovation. Highlights include Belgium's Bloom Biotech with microalgae leather, Finland's Spinnova PLC with SPINNOVA® fibre from wood or waste cellulose, and Vietnam's Thai Son S.P Co., Ltd with ramie fabric. Project ambassador Han Chong, founder of self-portrait, leads six local designer brands using forward-looking materials from eight suppliers, including the world's lightest H2 fabric from French supplier Chargeurs PCC and mycelium leather from Indonesian supplier MYCL-Mycotech Lab.
The Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong highlight eco-friendly solutions such as FSC Transparent Non-plastic packaging by Elements Printing and Packaging Limited and RFID labels with paper-based inner layers by BSN International Hong Kong Limited. DeLuxe PrintPack Hong Kong features 3D rotating music boxes by Ijen Enterprises Ltd and a "Victoria Harbour Day & Night" gift box by Marshallom (Holdings) Limited.
The Hong Kong International Licensing Show welcomes over 330 exhibitors showcasing more than 600 brands and IP projects. A new IP and e-Commerce Support Services zone unites e-commerce platforms, KOLs, and marketing firms to help brands capitalize on e-commerce growth. Headline IPs include Potatoz by 9GAG Limited, LuLu the Piggy by Toyzeroplus Limited, and Café de Bollo by Yogurt Studio Ltd. The concurrent Asian Licensing Conference features industry leaders such as Maura Regan of Licensing International and Alessandro Villa of FIFA, discussing global licensing trends and sports licensing strategies.
Throughout the fairs, around 60 thematic seminars and events cover topics including the silver economy, sustainability, and generative AI in printing. The events reinforce Hong Kong's role as a hub for trade, innovation, and intellectual property, driving business opportunities for SMEs in global markets.
