The 42nd Hong Kong International Jewellery Show and the 12th Hong Kong International Diamond, Gem & Pearl Show, organized by the Hong Kong Trade Development Council (HKTDC) under the “Two Shows, Two Venues” format, concluded successfully, drawing some 80,000 buyers from 150 countries and regions. The Diamond, Gem & Pearl Show welcomed over 28,000 buyers from 125 countries and regions, while the Jewellery Show attracted over 51,000 buyers from 140 countries and regions. Jenny Koo, Deputy Executive Director of the HKTDC, noted that buyer attendance from the Philippines, Korea, Australia, and Switzerland recorded significant growth, underscoring the twin shows’ international standing.
An on-site survey of 1,509 exhibitors and buyers conducted by the HKTDC revealed cautious optimism: 44.3% of respondents expect overall sales to increase in the next one to two years, while 49% expect sales to remain stable. Markets viewed as having strong growth potential for jewellery products over the next two years include Korea (73.2%), ASEAN (71.8%), Chinese Mainland (68.5%), Taiwan (65.3%), and Australia (64.1%). For development potential, most respondents plan to explore Europe (20.8%), ASEAN (16.8%), Chinese Mainland (15.3%), Japan (15.3%), and Taiwan (10.8%). Technological advancements in artificial intelligence (66.1%), social media (43.7%), and big data (41.5%) are expected to impact the industry most in the next three years.
Product trends indicate that trendy fashion jewellery (57.3%), precious jewellery (35.1%), and designer jewellery (21.1%) have the strongest growth potential this year. Karat yellow gold (40.1%) is the most popular precious metal, followed by karat white gold (31.7%) and pure gold (28%). Diamonds (28.8%) lead gemstone popularity, ahead of rubies (24.7%) and pearls (19.7%).
The Hard Pure Gold Pavilion, led by the World Gold Council, made its debut with 10 Chinese Mainland exhibitors. Regional CEO Roland Wang highlighted the show’s role in connecting Chinese gold manufacturers with international buyers, noting significant orders in the first three days. YueHao Jewellery’s Deputy General Manager Sharon Weng emphasized expanding overseas client bases, particularly in Southeast Asia. Another exhibitor plans to set up an office in Hong Kong to leverage the city as a springboard for global expansion.
Sales exceeded expectations for many exhibitors. Korean exhibitor Soyou connected with buyers from the Chinese Mainland, Africa, and the UK, projecting a 30% sales increase. SimStar Asia Limited secured multi-million-dollar orders from Europe and the US, projecting a 10% annual sales increase. The Hall of Fame grew by over 40%, with Turkish exhibitor Zen Diamond receiving interest from the UK and US on the first day.
Designer jewellery is on the rise, with over 50 designer exhibitors, including 10 Korean designers. A Korean designer received new enquiries from Europe, including Poland. The shows hosted three design competitions, showcasing winning pieces and fostering ties between designers and manufacturers.
Global exhibitors, including Uzbekistan’s debut, tapped into new opportunities. Fonon Jewelry House connected with buyers from the Chinese Mainland, Malaysia, and the Philippines, expecting sales of approximately USD 50 million. Another Uzbek exhibitor received a USD 35 million order. The Uzbekistan delegation signed an MOU with the HKTDC and Hong Kong Jewellery Manufacturers’ Association to promote bilateral trade.
Buyers sought diverse offerings. Turkish buyer Kasapoglu Jewellery set a procurement budget of over USD 900,000 for loose diamonds. US-based David Abraham & Co discovered services from certification to repolishing and met with 35 exhibitors in one day. China National Gold Group sourced turquoise and fine jewellery with a total budget of USD 200,000. Golden Silver Z.L S.A., a Latin American buyer, confirmed silver jewellery orders exceeding USD 1.9 million.
To address geopolitical impacts, the HKTDC provided support measures and facilitated over 100 online business matching sessions for affected buyers. The shows adopted the EXHIBITION+ hybrid format, enabling AI-powered matching via the HKTDC Marketplace App and continued online discussions. E-commerce partnerships with Taobao Tmall and Douyin generated over 35 million online impressions and sales exceeding USD 20 million. A Korean influencer sourced nearly USD 700,000 in products.
More information on the shows is available at the exhibition websites: Hong Kong International Diamond, Gem & Pearl Show and Hong Kong International Jewellery Show.
