ICON Smile Studios, the Hampton Roads specialty dental group co-founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, representing the organization's most significant expansion to date. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, unite the group's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry under one roof.
This integrated model allows patients of all ages to receive coordinated, specialist-level care without being referred across multiple offices, reflecting a broader trend in dentistry toward multidisciplinary practices that aim to enhance both patient experience and clinical outcomes. Dr. Behl emphasized the vision behind the expansion: "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit."
The organization's roots trace back to 1960, when Fulton Orthodontics opened as one of the region's pioneering orthodontic practices, followed a decade later by Albinder Orthodontics. Both practices, along with Virginia Beach Orthodontics, have since become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding the practice in 2010. Dr. Behl's credentials include a dental degree, advanced postdoctoral training at Boston University, and a Doctor of Science in Oral Biology, as well as recognition as a Diamond Invisalign provider. In 2026, he completed an Executive MBA at William & Mary's Raymond A. Mason School of Business to bolster his leadership as the organization scales.
Co-founder Dr. Monika Madan, a periodontist and implant specialist, highlighted the collaborative advantages: "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for."
The Virginia Beach and Norfolk openings are the first phase of a multi-year expansion plan, with new locations slated for Hampton in 2027 and Williamsburg in 2028. The initiative underscores a commitment to honoring a six-decade legacy while modernizing and expanding access to specialty dental care across Hampton Roads. As Dr. Behl noted, "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us."
For more information, visit ICON Smile Studios.
