InPlay Global, a market for live sports performance, has announced a strategic partnership with tZERO Group, Inc., a leader in blockchain-based financial infrastructure, to develop Sports Performance Securities™ – equity instruments whose value is linked to team performance. The collaboration aims to establish sports performance as an investable asset class, providing a regulated market for trading these securities.
According to Edwin Johnson, Founder and CEO of InPlay Global, current sports markets only allow wagering on outcomes or trading probabilities, but no equity market exists for sports performance itself. The partnership combines InPlay's market model with tZERO's regulated digital securities infrastructure to bring a new category of market participation to sports fans, investors, traders, and institutions.
Alan Konevsky, Chairman and CEO of tZERO, stated that tokenization, coupled with the right market structure, transforms real-world rights and economic activity into investable assets. He noted that sports performance represents a compelling and largely untapped frontier, and tZERO is proud to provide the regulated infrastructure to bring transparency, accessibility, and market participation to the space.
The announcement coincides with InPlay's preparation to launch the InPlay Trading Challenge™, a free-to-enter national competition aligned with the 2026 professional and college football seasons. Featuring cash prizes and participants from more than 15 universities, the competition is designed to introduce students and sports fans to sports markets, trading concepts, and financial literacy through active participation.
InPlay Global is developing Sports Performance Securities as equity instruments whose value is linked to team performance, combining sports, finance, and technology to allow users to analyze, value, and trade team performance through market-based engagement. tZERO Group, Inc. and its broker-dealer subsidiaries provide an innovative liquidity platform for private companies and assets, offering institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology.
For more information about tZERO and its services, visit their website. The companies emphasize that this press release is for informational purposes only and does not constitute an offer to sell or a solicitation to buy any security.
