IVOREE, the omnichannel engagement platform, has announced an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment, extending its patron engagement technology and AI-driven capabilities to six properties across four states. The agreement, detailed in a press release, covers Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas. The full platform mobile solution is now live across all six properties.
The deployment centers on a single platform architecture designed to connect patrons to the Ember Rewards program and carry the guest journey across gaming, hotel, dining, and retail touchpoints, regardless of which Ember Entertainment property a patron visits. The mobile-first solution provides real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics driven by IVOREE's technology. The platform's player-data layer enables each property to tailor the guest experience at the individual patron level while giving Ember Entertainment a unified view of engagement activity across all participating venues and states.
The move matters because it demonstrates that a single, connected platform can operate across four distinct regulatory environments and player markets without fragmentation. For regional gaming operators, that capability addresses a longstanding challenge: delivering consistent, personalized experiences while respecting local rules and market nuances. Jason Gregorec, President of Delaware North's gaming business, said, "We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none." He added that the launch overlapped with the Ember Rewards rebranding to deliver technology and guest experience "that has never been seen in gaming and hospitality before."
Vaughn Place, Head of Product Strategy at IVOREE, highlighted the operational complexity: "Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them. That's the kind of challenge our platform is built for." Benjamin Keller, Head of Business Development at IVOREE, framed the deployment as proof of the company's core thesis: "This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach."
The implications extend beyond this single deal. As gaming operators seek to compete with larger national brands, unified patron engagement platforms can become a differentiator, enabling regional properties to offer the kind of seamless loyalty experience typically associated with major casino chains. IVOREE's presence spans gaming, hospitality, and the broader discretionary sector, serving Historical Horse Racing operators, route markets, sovereign nation tribes, and commercial gaming locations across more than a dozen states in the US and Canada. For more information, visit https://ivoree.ai.
