Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been appointed Marketing Chair for Women in HVACR, joining the organization's Board of Directors. The appointment, announced on September 4, 2026, positions Ramirez to lead the marketing committee responsible for promoting the nonprofit and supporting communications across its 1,200-member network. Her background includes direct trades experience and nearly a decade of home services marketing and growth leadership, having previously worked inside plumbing and HVAC companies, progressing from customer-facing roles into operations and marketing.
This matters because Women in HVACR, founded in 2002, operates as a nonprofit dedicated to empowering women in the heating, ventilation, air conditioning, and refrigeration industry through networking, mentoring, education, scholarships, and professional development. With more than 1,200 members, the organization relies on effective marketing to expand its reach and ensure women across the industry are aware of available resources. Ramirez's dual perspective—both as a former trades employee and as a marketing leader—could bridge the gap between the organization's mission and the contractors and technicians it aims to serve.
In her role, Ramirez will lead the committee that collaborates with other Women in HVACR committees on press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources. "This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," Ramirez said. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."
Jennifer Bagley, CEO of CI Web Group, praised Ramirez's appointment: "I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry. She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."
CI Web Group, an AI-enabled marketing agency built for the trades, brings more than 20 years of experience serving HVAC, plumbing, electrical, and home service companies nationwide. The company combines AI technology with industry expertise across website development, digital marketing, search, and business growth, and is also the developer of Hydra OS, a website platform built specifically for home service businesses. Ramirez's position at CI Web Group, where she oversees sales and the customer lifecycle, provides her with insights into the business challenges that HVACR companies face.
The broader implication is that Women in HVACR gains a marketing leader who understands both the trades and the digital landscape. As the industry continues to face labor shortages and seeks to diversify its workforce, effective outreach to women becomes increasingly critical. By leveraging Ramirez's experience, the organization may enhance its ability to attract new members, promote educational opportunities, and showcase the contributions of women in HVACR. For more information, visit womeninhvacr.org or ciwebgroup.com.
