Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition highlights her commitment to clients, community, and a higher standard of real estate professionalism. Unlike many industry awards, this honor cannot be purchased through paid placement; applications are evaluated annually across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, and her marketing generates more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. These metrics underscore her ability to combine personalized service with wide-reaching marketing strategies.
Poulson’s approach emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. This creative focus extends into her broader connection with Southern Utah. She co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area.
The recognition matters because it signals a shift in how real estate success is measured. The Lighthouse Marketing Institute evaluates agents on community focus, client care, creative marketing, and high performance—not just transaction volume. For consumers, this provides a trusted benchmark to identify agents who go beyond the sale. For the industry, it elevates professionals who invest in their communities and innovate in property marketing. Poulson’s profile in the Institute’s online directory (https://lighthousemarketinginstitute.com/) offers a transparent view of her qualifications.
Moreover, Poulson’s community involvement, from conservation to first responder support, demonstrates that real estate professionals can be catalysts for local good. Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition. As the 2026 Lighthouse Marketing Institute Recognition honors professionals who show that success encompasses more than transactions, Poulson stands as an example of how merit-based recognition can inspire higher standards across the industry.
