Los Defensores, the first nationwide brand connecting the Hispanic community to experienced attorneys, announced a partnership with boxing champion Julio César Chávez for its 2026 campaign. The collaboration underscores the organization's commitment to stand with Latino families during critical legal moments, aligning Chávez's legacy of resilience with Los Defensores' mission to fight for what is right.
Rooted in the brand platform “Fighting for Latinos” and “Fighting for What’s Right,” the partnership brings together two forces dedicated to the Latino community. For over 40 years, Los Defensores has served as a trusted legal ally, providing support after accidents when families need it most. “Julio César Chávez is more than a champion—he represents resilience, pride, and the relentless spirit of our community,” said Miriam Serrano, Vice President of Marketing & Community Relations at Los Defensores. “This partnership is about showing our community that they have someone in their corner—someone who will fight for them, guide them, and stand with them every step of the way, just like family would.”
Chávez, widely regarded as one of the greatest boxers of all time, remains a cultural icon known for perseverance and redemption. “I’ve spent my life fighting for my family, my fans, and my community,” said Chávez. “That’s why this partnership means so much to me. Los Defensores fights for our community when it matters most. When life hits hard, you’re not alone; you have someone in your corner.”
The 2026 campaign will be fully integrated across TV, radio, digital, social, and community channels, featuring Chávez in the “Fighting for Latinos / Fighting for What’s Right” platform. The initiative includes expanded know-your-rights education, safety initiatives, and local partnerships, reinforcing the brand's mission to inform and empower. Bilingual outreach in Spanish and English will ensure culturally fluent access to legal resources.
Los Defensores has built a network of over 200 independent attorneys specializing in personal injury, workplace accidents, and employment law since 1984. The organization offers free initial consultations and connects clients with legal support within 10 minutes, 24 hours a day. “At Los Defensores, your community’s legal family, this partnership is about more than awareness or getting legal help after an accident,” added Serrano.
For more information about Los Defensores and its services, visit Los Defensores. The campaign reflects a commitment to standing with Latino families when it matters most, embodying the fighting spirit shared by Chávez and the organization.
