KeyCrew Media, an expert-first real estate media company, has named Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager. The recognition adds Sasomsup to KeyCrew's roster of expert sources across hundreds of markets worldwide, and underscores the growing demand for specialized knowledge in the Los Angeles property management market.
The partnership will see KeyCrew's team collaborate with Sasomsup to produce thought leadership and market insights on Los Angeles property management. These insights will be published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. This collaboration is significant because it aims to equip property owners and investors with actionable information to navigate a complex and evolving regulatory landscape.
"We're excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does," said Steve Marcinuk, Co-Founder and CEO of KeyCrew.
Sasomsup founded Earnest Holmes Property Management in 2015 and has built the firm into a full-service property manager serving single-family, condo, and multifamily owners across the Los Angeles area. He guides clients from initial listing through leasing, day-to-day management, and move-out. He is also a Forbes Business Council contributor, writing on property management and small-business ownership.
"Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset," Sasomsup said. "Partnering with KeyCrew is a chance to help owners understand what they're actually dealing with before they make a costly mistake."
This partnership matters because it addresses a critical gap in information for accidental landlords—those who become landlords by circumstance rather than by plan. In a city like Los Angeles, where landlord-tenant laws are notoriously complex and frequently updated, having access to expert guidance can mean the difference between a successful investment and a costly legal battle. KeyCrew's first articles with Sasomsup will examine what it means to become an accidental landlord in Los Angeles, including tax questions that arise when renting out a home from out of state, the difference between an equity market and a cash-flow market, and how the region's landlord-tenant law continues to shift. Upcoming topics include the true cost of self-managing versus hiring a property manager and a look at the multifamily investment side of the business.
Sasomsup's areas of expertise include first-time landlords in Los Angeles, Los Angeles landlord-tenant law, self-managing versus hiring a property manager, and multifamily and investor-owned property. For more information about Earnest Holmes Property Management, visit theearnesthomes.com. To learn more about KeyCrew, visit keycrew.co.
