KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert. Pearl, the nation's first independent standards and ratings organization for residential home performance, will contribute market intelligence and expert analysis on home performance data, real estate transparency, and evolving standards shaping how buyers, agents, and homeowners evaluate residential properties across the U.S.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Pearl has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars of home performance: Safety, Comfort, Operations, Resilience, and Energy. This rating captures what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman's Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.
Every single-family home in the U.S. already has a Pearl SCORE™ – a standardized, transparent picture of how a home performs that buyers, homeowners, real estate professionals, contractors, and public-sector partners can all use at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.
Pearl's areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. These areas are critical as the real estate industry moves toward greater transparency and sustainability.
The implications of this announcement are significant. As home performance data becomes more standardized and accessible, buyers and sellers will have a more complete picture of a property's value and livability. Real estate agents can leverage this information to better serve their clients, and policymakers can use it to inform energy efficiency programs and rebates. Pearl's recognition as a Verified Expert by KeyCrew Media underscores the growing importance of home performance in the real estate market and the need for reliable, data-driven insights.
For more information about Pearl and its home performance ratings, visit pearlscore.com. To learn more about KeyCrew Media and its intelligence platform, visit keycrew.co.
