KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce dedicated market coverage on western Finger Lakes waterfront properties. The collaboration aims to provide in-depth analysis and thought leadership on lakefront valuation, lake-access transactions, and second-home investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the greater western Finger Lakes region.
Sharman, who was named the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake and a Top 10 Agent in New York State, brings a unique blend of expertise to the partnership. With a master's degree in psychology, experience as an Accredited Financial Counselor, and a 15-year career as a senior public affairs officer in the military, Sharman offers a distinctive perspective on client communication and negotiation. He leads The Sharman Team alongside his father, who has been a licensed real estate agent in the region for five decades. Together, they have represented roughly 70 transaction sides over the past twelve months, split closely between buyers and sellers.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of the partnership: "We're delighted to be working with Matthew and The Sharman Team. Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does."
The collaboration will feature Sharman as an expert voice across KeyCrew's editorial network, producing articles and insights that address the complexities of waterfront real estate. KeyCrew's editorial team will work with Sharman to publish content on topics such as how waterfront value is calculated, the impact of proximity to Rochester on second-home demand, and the diligence required for shared-access or deeded-access properties. Future coverage will include pricing and preparing lake listings, the luxury lakefront segment, and a relocation guide for buyers moving into the region.
Sharman highlighted the importance of accurate, property-specific information in lake transactions: "Lake buyers are usually trying to answer two questions at once: 'Is this property truly worth it?' and 'Can I picture my life here?' Lake sellers have a different concern: 'Will the person representing my home understand what makes it special and know how to translate that into value?' These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent."
KeyCrew Media, known for its expert-first approach, conducts hundreds of live interviews monthly with local market experts and turns those conversations into original reporting. The company's properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal, reaching over 40,000 professionals and investors. Content is syndicated to more than 300 publications, platforms, and AI engines, ensuring broad distribution of the insights produced through this partnership.
The partnership underscores the growing demand for specialized knowledge in niche real estate markets. By tapping into Sharman's on-the-ground experience and technical expertise, KeyCrew Media aims to provide valuable resources for those navigating the unique challenges of waterfront property ownership and investment in the western Finger Lakes.
