KeyCrew Media, an expert-first media company, has announced a partnership with Anthony Burr, founder of Safety Pickets, to serve as an expert source on worksite safety, construction and civil site hazard prevention, and reusable safety equipment innovation. Burr brings his experience developing and scaling a patented solution that eliminates the impalement and trip hazards of exposed star pickets, a common danger on construction sites.
The collaboration will involve co-producing thought leadership and market insights on worksite safety, reusable safety equipment, and the shift from reactive to preventative safety culture. These insights will be published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, highlighted the value of Burr's story: “Anthony’s story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that’s already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we’re glad to help make sure the story behind the product is easy to find.”
Burr founded Safety Pickets after growing frustrated with plastic caps breaking apart on concreting jobsites. He developed a reusable steel cap that protects workers from the impalement and trip hazards posed by exposed star pickets. The product is now patented in Australia, New Zealand, Europe, and the US, has been nominated for Australia’s Work Safe Safety Solution of the Year, and is distributed nationally through Bunnings, Australia’s largest hardware and trade retailer. Adoption has expanded beyond construction into civil and infrastructure work, agriculture and equine properties, and councils and parks departments.
“Since that first prototype, we’ve had one goal – solving a hazard that’s hiding in plain sight on almost every jobsite,” said Anthony Burr. “Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US.”
The partnership comes as Safety Pickets prepares to enter the US market. The company is seeking strategic distribution partners to bring its patented safety solution to American construction and civil sites. KeyCrew’s first articles with Burr will examine the founder story behind Safety Pickets, the shift from reactive to preventative worksite safety culture, and the case for reusable safety equipment over disposable plastic caps. Future coverage will include the Bunnings distribution story, adoption across civil, agricultural, and municipal markets, and Safety Pickets’ search for a US distribution partner.
Burr’s areas of expertise include worksite and construction safety, reusable safety equipment design, retail distribution and scaling, civil, agricultural, and municipal safety applications, and US market entry and distribution partnerships. This partnership underscores the growing importance of innovative safety solutions in the construction industry, particularly as companies look to reduce workplace injuries and promote a culture of prevention over reaction.
