KeyCrew Media, the expert-first real estate media company, has selected Mark D. Bratton, CCIM, of The Bratton Team, as an expert source on hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity in the Hawaii market. This partnership is based on Bratton's demonstrated experience and on-the-ground market activity, and he joins KeyCrew's growing roster of expert sources across hundreds of markets worldwide.
Through the partnership, KeyCrew's team will work with Bratton to co-produce dedicated thought leadership and market insights in Hawaii hospitality and commercial investment sales. These insights will be published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. The collaboration aims to amplify The Bratton Team's actual market observations to an open, non-paywalled audience of investors and operators.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, stated, "We're delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does."
Bratton leads The Bratton Team alongside partner Mike Perkins, closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership – acquisition, operations, asset management, and disposition – rather than as single-asset-class specialists. They serve Hawaii legacy landowning families weighing when to sell and mainland capital trying to enter a market that behaves differently from anywhere on the continent. Over the past year, the team has added debt and equity placement to its investment sales practice, most recently selling a Kona hotel and placing the first mortgage with 40 lenders competing for the loan.
"Since 1985 we've sold hotels, shopping centers, apartments and office buildings in this market," said Mark D. Bratton. "Partnering with KeyCrew Media is a chance to share what we've learned with the investors and owners looking at Hawaii."
Coverage is underway. KeyCrew's first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced now. Ahead: multifamily and income-producing assets, and a mainland investor's guide to Hawaii.
Bratton's areas of expertise include Hawaii hotel and resort investment sales, hotel financing, debt and equity, multifamily and income-producing assets, retail and shopping center investment, and mainland capital entering Hawaii. His insights are grounded in four decades of advising buyers and sellers across all Hawaii asset classes.
This partnership is significant because it brings specialized, local expertise to a wider audience, addressing the need for accurate and timely information in Hawaii's unique commercial real estate market. By leveraging KeyCrew's extensive distribution network, Bratton's insights will reach investors and operators who may otherwise lack access to such nuanced market knowledge. This collaboration underscores the importance of expert-driven content in navigating complex markets like Hawaii's, where ground leases, union operations, and supply constraints present unique challenges.
