The Latina Expo, the largest Latina empowerment and lifestyle tour in North America, announces the expansion of its National Tour 2026 to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago. The tour aims to unite thousands of Latinas, families, entrepreneurs, and cultural leaders through immersive in-person experiences, media exposure, and digital amplification. Rooted in culture, commerce, and community, the platform reflects the rising influence of the Latina consumer, one of the fastest growing economic forces in the United States.
Founded in Chicago in 2018, The Latina Expo has grown into a national movement, creating pathways for connection, visibility, and business growth. Through large-scale expos, thought leadership programming, and experiential brand activations, the platform delivers measurable impact for partners while elevating Latina leadership, entrepreneurship, and cultural pride. Cesar Rolon, Founder and Lead Producer, stated, "With The Latina Expo, our mission has always been to create space for our community to be seen, supported, and elevated. This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities."
Each city on the 2026 tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant experiences. The Latina Expo provides direct access to one of the most influential consumer segments, with Latina buying power representing more than $3.4 trillion and shaping the future of culture, commerce, and innovation. New for 2026, the tour introduces The Latina Impact Space during its Dallas stop at Jefferson Tower, a cultural immersive experience featuring trailblazing speakers and influential brands. Additionally, the Chicago stop will host the Spotlight Latina Awards on October 22, 2026, at The Legendary Walnut Room at Macy’s State Street, recognizing influential Latina voices and community leaders.
The Latina Expo continues to expand its national footprint, fostering authentic engagement and driving economic and cultural impact. Tickets for the National Tour 2026 are available at TheLatinaExpo.com.
