LoLo Care, a home care marketplace and coordination platform, has officially launched in North Carolina's Triangle Region, encompassing Raleigh, Durham, and Chapel Hill. The service aims to provide families with greater flexibility and choice in managing non-medical home care for their loved ones, a need that is becoming increasingly urgent as the baby boomer generation ages.
The platform allows families to select independent caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. Unlike traditional agencies, LoLo Care does not impose contracts or minimum hour requirements, enabling bookings starting at just one hour. This model is designed to be both cost-effective and convenient for families who may only need occasional assistance.
“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”
The platform charges a transparent hourly rate of $30, with $27 going directly to caregivers, ensuring fair compensation. Families can review detailed caregiver profiles that include experience, ratings, and background-check status. While same-day service is not guaranteed, most assistance can be arranged within a few hours. LoLo Care already lists over 300 caregivers and is capable of serving thousands of families in the area.
A key feature of LoLo Care is its central family coordination hub, which relieves the administrative burden often placed on adult children. Family members can invite relatives, share calendars, and review caregiver-submitted visit information. This shared visibility is particularly beneficial for siblings who may live far apart, ensuring everyone stays informed without the pressure of acting as a full-time care manager.
This launch is the first step in LoLo Care's nationwide expansion, with services currently available exclusively in Wake County. By eliminating agency constraints and providing a user-friendly digital experience, LoLo Care is poised to redefine how families coordinate home care, with a mission to make aging at home stress-free, dignifying, and transparent.
The timing of the launch addresses a structural supply gap in the home care industry. By 2030, all baby boomers will be 65 or older, significantly increasing the caregiving burden. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. Meanwhile, families have become geographically distant, making care coordination an isolating task. Traditional agency models often rely on manual coordination and high overhead, leading to waitlists and high costs. LoLo Care offers a more affordable alternative with tech-enabled coordination infrastructure to bridge this gap.
For more information or to book care, visit https://carelolo.com.
