LOOMIS, a leading healthcare marketing agency, has launched a new advertising campaign for Texas Oncology, its long-time client, based on commissioned research into what patients seek from a cancer care provider. The findings revealed that patients prioritize a compassionate provider they can trust, one that also leads in innovation, advanced treatment, and clinical expertise. These insights directly informed the creative direction of the campaign.
Four creative concepts were developed and tested, with “All Behind You” emerging as the strongest platform for balancing Texas Oncology’s medical expertise and innovation with personal connection and empathy. The campaign follows five patients through their cancer journeys, depicting key moments from diagnosis through interactions with their care teams, culminating as each completes treatment and returns to the lifestyle passions that matter most, supported by the care team behind them.
The work introduces a new look for Texas Oncology, including an updated logo, color palette, and messaging. It is launching across a diverse media mix that includes digital, broadcast, print, social, and other channels. Still photography for the campaign was captured by Austin-based photographer Inti St. Clair, helping bring the emotional narrative of patients and care teams to life.
The collaboration between Loomis and Texas Oncology exemplifies the importance of effective healthcare marketing in promoting awareness and access to vital resources for patients and their families. By focusing on the journeys of cancer patients and the compassionate teams that support them, the campaign aims to inspire hope and resilience. Texas Oncology is well-positioned to continue making a positive impact on the lives of individuals facing cancer throughout Texas.
For more about challenger branding, advertising, and marketing, visit The Loomis Agency's healthcare page.
