LR Health & Beauty SE, Europe's leading social commerce company for high-quality nutritional supplements and beauty products, has published its final annual report for 2025, confirming the preliminary sales and earnings figures. The LR Group generated sales of EUR 277.1 million in 2025, down from EUR 289.2 million in 2024. Reported EBITDA fell to EUR 16.5 million from EUR 27.3 million, impacted by one-off effects from the reorganization of the financing structure. Normalized EBITDA for the year stood at EUR 22.5 million, compared with EUR 32.6 million in the prior year.
Jörg Körfer, CEO of LR Health & Beauty SE, emphasized that 2026 is a transitional year, with the company laying the groundwork for sustainable growth. He noted that the newly established financing structure provides the momentum to consistently pursue initiatives in production, logistics, and sales. LR is committed to working closely with its partners and expanding these relationships internationally.
A key strategic pillar is expanding in-house production. LR is investing over EUR 2 million in a new high-performance production line, which will centralize the manufacture of the 5in1 product category at its Ahlen site. This includes the established products LR 5in1 Beauty Elixir and LR 5in1 Men’s Shot. The new facility is designed to have an annual capacity of up to 40 million units and will pave the way for further product innovations in modern nutritional supplement concepts.
The full 2025 Annual Report is now available on the company’s website at https://ir.lrworld.com.
The LR Group, headquartered in Ahlen, Westphalia, produces and distributes nutritional supplements and cosmetic products in 32 countries under the motto “More quality for your life.” As a social commerce company, LR supports personal exchange in its community with digital solutions, including the “LR neo” dashboard that provides partners with business-relevant key figures. Since 1985, LR has focused on people and personal consultation, appealing to those seeking flexibility, work-life balance, and financial independence.
LR has over 20 years of expertise in processing aloe vera, using only the valuable inside of the leaf. The company operates one of Europe’s most modern aloe vera production facilities for drinking gels. In 2009, LR founded the LR Global Kids Fund e.V., which supports disadvantaged children and families worldwide. For more on sustainability, see the Sustainability Report.
