The Honorable Mark L. Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, LLC, has announced a strategic partnership with Latinhub TV, an AI media company. Madrid will serve as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into the partnership's global expansion.
"Visibility is valuable. Enterprise is transformational," Madrid said. "This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale." The collaboration underscores the growing role of artificial intelligence in media and small business growth, positioning both parties at the forefront of a technological shift.
The partnership was launched at an Austin event that also premiered Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'. The Austin premiere featured the world premiere of Markitos For the People, an AI-powered digital twin of Madrid, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format built for media expansion and brand activation, and debuted on Latinhub TV.
"Markitos is a sample of the microdrama production we can do with artificial intelligence," said Eduardo Velasco, CEO of Latinhub TV. "The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
Latinhub TV, by Agentic TV, is a content engine monetized on every screen the Hispanic audience touches—Roku & OTT, in-store DOOH, web, mobile and social—including Bodegas TV, its NYC-branded point-of-sale network. The partnership aims to leverage this extensive reach to amplify Madrid's message and drive economic impact. Learn more at latinhub.tv and bodegas.tv.
The Austin event began a three-city run continuing September 13 in Las Vegas and culminating in Washington, D.C., as Madrid—Economic Architect for America's Next 250—works to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary. His focus areas include Human Capability, Technological Adoption, Economic Prosperity, and Global Reach. This initiative highlights the importance of small businesses in driving innovation and economic growth as the nation approaches a historic milestone.
Madrid, a bestselling author, also serves as Entrepreneur-in-Residence at NMSDC, Senior Executive Advisor to First National Bank of Bastrop (Texas), and Chief Sports & Small Business Ambassador for Latinhub TV. He is the creator of Self-Fueling Excellence™ and host of Small Business is BIG Business with Mark L. Madrid, streaming on Roku and Amazon Fire and distributed across major podcast platforms.
