Monkee's of Fair Oaks Ranch, a new women's contemporary boutique, is set to open August 20, 2026, in the Lemon Creek Ranch development near Fair Oaks Ranch and Boerne. Owner Kelli Hull aims to close a gap she experienced firsthand: access to contemporary designer clothing without a 45-minute drive into San Antonio. Hull attributes this capability to the collective buying power of the Monkee's franchise, a North Carolina-based collective of locally owned boutiques.
"Because we're a franchise, the buying power that the collective franchisees have is fairly significant," Hull said. "It's amazing that someone like myself - my store's not even open yet - was able to walk into the Farm Rio showroom in Manhattan and buy for 2027. Without that buying power, none of this would be possible."
Hull recently returned from a buying trip in New York City, where she secured merchandise from major contemporary brands. The Monkee's franchise, with store #8 in Texas and #70 nationwide, provides even a new, single-location owner access to showrooms typically reserved for larger retailers. The store's assortment includes household names like Paige denim, FRAME, Aviator Nation, Milly, Shoshanna, and Marie Oliver, alongside accessories and apparel from Krewe, Oncept, perfectwhitetee, Pistola, and Texas jeweler Christina Greene.
"If you want to wear a basic top, a pair of denim and sneakers during the day, but then you have an event in the evening and you need to put on a cocktail dress, we're your one-stop shop to do all of that," Hull said. The boutique also features emerging designers at various price points, encouraging discovery beyond familiar labels.
Hull emphasized the role of data in curation. "In fashion, we get emotional about it - I have this feeling, and it's so beautiful, and I love it, and maybe the data doesn't support that," she said. "To have a buyer say, 'That's good - let's tiptoe into the water on this brand, make some safe bets, and if everybody loves it, we can get more,' has been phenomenal."
The grand opening is scheduled for 10 a.m. on August 20, 2026. Customers can follow updates on Instagram at @monkeesoffairoaks, with additional information on Facebook and TikTok. The store's website, monkeesoffairoaks.com, will launch about 30 days before opening, with online shopping planned for 2027.
