MRH Switzerland AG Outperforms Declining Swiss Hotel Market in H1 2026

MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, reported a 1.0% increase in revenue and a 3.2% rise in RevPAR in the first half of 2026, despite a slight decline in the Swiss hotel market, demonstrating the resilience and quality of its portfolio.

SD Metrowire Staff
Business
MRH Switzerland AG Outperforms Declining Swiss Hotel Market in H1 2026

MRH Switzerland AG, the hotel division of AEVIS VICTORIA SA, continued to grow in the first half of 2026, outperforming a slightly declining Swiss hotel market. The company reported consolidated revenue of CHF 104.9 million, a 1.0% increase compared to the same period in 2025. This growth was driven by a 2.8% increase in the average room rate to CHF 651 and a 3.2% rise in revenue per available room (RevPAR) to CHF 354, while the occupancy rate remained virtually stable at 54.3%.

The Swiss hotel market faced headwinds during the period. According to provisional data from the Federal Statistical Office (FSO), overnight stays decreased by 0.3% between January and May 2026, and June estimates show a 2.2% decline, including a 4.6% drop in foreign demand. The market is expected to post a decline of approximately 0.7% for the first half of 2026. In this context, MRH's revenue growth and improved key performance indicators highlight its ability to create value through strategic positioning, pricing discipline, and high-quality offerings.

The company's operating profitability remained strong, with the EBITDAR margin expected to stay largely stable at around 26.1%, a historically high level. This performance was supported by an increase in the Food & Beverage margin to 16.6% (up from 15.1% in H1 2025) and effective cost control across administrative, energy, and operational expenses.

MRH Switzerland AG manages a portfolio of eleven hotels in premium destinations across Switzerland and London, with 1,180 rooms and over 367,000 overnight stays annually. The company is a wholly-owned subsidiary of AEVIS VICTORIA SA, which invests in healthcare, hospitality, and infrastructure. MRH leverages the expertise of Michel Reybier Hospitality to enhance operational performance across its properties.

Looking ahead, MRH is entering the second half of the fiscal year with confidence, focusing on revenue quality and continuous improvement of asset performance. The company remains attentive to changes in international demand, geopolitical volatility, and general economic conditions. For more information, visit Michel Reybier Hospitality or AEVIS VICTORIA SA.

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