At Expoagro 2026, Argentina's premier agribusiness exhibition, political scientist and international speaker Nancy Clara led a transformative summit focused on non-traditional exports and U.S. market entry. Invited by the Argentine Rural Women's Group, Clara presented her strategic manual, "Step by Step: How to Do Business with the USA," to a coalition of agribusiness leaders including María Inés Macchi, Vanesa Padullés, Ana Laura Sayago, Carolina Bruzzese, Chechu Giorgi, and María José De Lazzer. The session underscored the vital role of women in agriculture and aimed to professionalize regional industries through elite technical consulting.
A key moment was an institutional meeting coordinated by Dr. Luis Farji of the National Senate, where Clara formally presented her work to Senator Patricia Bullrich. Senator Bullrich praised the manual, stating, "Receiving this manual from Nancy Clara is essential at this exact moment. We are in an unprecedented stage of engagement with the United States. With the recent trade agreement, 'Step by Step' becomes the definitive tool our entrepreneurs and producers need to turn export potential into a successful and lasting reality." Clara also engaged in dialogue with Guillermo Francos, analyzing logistics challenges and comparative advantages amid Argentina's economic restructuring.
The summit highlighted the Rural Women's Network, a collective dedicated to empowering and professionalizing female talent across the agricultural value chain. Leaders like María Inés Macchi participated actively, reaffirming that technical expertise is the bridge to global competitiveness. Ana Laura Sayago noted, "Our mission is to democratize knowledge nationwide. We want every producer, from Santiago del Estero to Patagonia, to have a proven roadmap to reach American shelves." Vanesa Padullés added, "The specialized advisory we provide through our network is the differentiator between success and risk. At events like Expoagro, our goal is to scale our regional industries and reach even more women."
Reflecting on the summit, Clara stated, "I am deeply grateful for the invitation from this group of courageous and hardworking women. My goal is for Argentine talent to stop viewing the U.S. as a distant, unreachable market. This is the moment for regional industries; with methodology, resilience, and the right guidance, the quality of our products can successfully compete in any state across the Union." The manual, "Step by Step: How to Do Business with the USA," has established itself as a definitive handbook for SMEs and professionals, offering practical guidance on regulations, business culture, and risk mitigation. The event marked a strategic step in leveraging the recent trade agreement to boost Argentina's non-traditional exports through empowered rural women leaders.
