naoo AG (Dusseldorf: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, today announced the launch of naoo Generation V, a fully rebuilt platform that integrates naoo business directly into the app, enabling local activation and merchant integration. The release marks a pivotal milestone in the company's strategy to create a closed-loop ecosystem bridging digital attention and physical point-of-sale interaction.
Generation V is based on a fundamentally renewed technological foundation, with frontend and backend rebuilt for scalability and future readiness. The new architecture includes redesigned navigation, improved user experience, and a modern enterprise-grade Java backend. The platform's map functionality has been substantially enhanced to connect digital content with physical places and local relevance. Initially, five cities are preconfigured: Zurich, Geneva, Berlin, London, and New York City, with curated local content gradually appearing for users.
The integrated naoo business layer allows for local activation formats within the ecosystem. The rollout follows a dynamically scaling phased model to ensure rapid merchant integration while maintaining high-quality curated local content. As of end of February 2026, naoo had reached approximately 160,000 cumulative downloads, providing an installed user base for this next stage of development.
naoo AG's Chief Commercial Officer and Managing Director, Gregor Doser, stated, "With Generation V, naoo has a product architecture that creates unique value through local incentives, measurable activation around physical places leading to new funnel extension opportunities between digital attention and real-world interaction. This significantly expands the strategic possibilities of the platform."
The company expects the integrated merchant layer and new technological architecture to support scalable merchant monetisation across further markets over time. Combined with the demand generation capabilities of Kingfluencers AG, naoo sees this release as an important basis for extending digital attention into measurable local activation.
naoo AG is building the future of creator-led media, social interaction, and local activation in a business model designed to connect digital attention with measurable real-world outcomes. The naoo platform delivers a unique user experience through personalized content, gamification, and an innovative points-and-rewards system. Business customers can create individualized offers and incentivize visits to physical locations through naoo points, redeemable for rewards.
For more information, see the original release on NewMediaWire.
