naoo AG, the operator of an AI-powered social discovery, activation, and commerce platform, has announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed is designed to deliver more relevant, real-time content by combining multiple signals, including user interests, trends, location, and community interactions. Unlike its predecessor, naoo Sense 3 reacts to each user in real time, providing a unique feed every time the app is opened and adapting instantly to shifts in user behavior. This ensures that even new users receive personalized content from their very first session, rather than generic content that is the same for everyone.
naoo Sense 3 is the first feed built end-to-end on naoo's matured AI organization and infrastructure. Since the launch of naoo Sense 2 in mid-2025, the company's AI team has developed a full stack of infrastructure and products, including GAIA (scalable data and AI infrastructure), ModelKnife (a machine-learning framework for automated model training and real-time serving), and METIS (a real-time experimentation layer). These foundations have also enabled user-facing products such as naoo Search, which provides semantic, multilingual search across content, creators, places, and products; naoo Loops, which offers AI-driven video recommendations; and People Matching, which connects users with relevant individuals and communities.
One of the key features of naoo Sense 3 is its ability to continuously improve. By leveraging its real-time experimentation framework, naoo can run multiple versions of the feed algorithm side by side, measure their performance against real engagement signals, and roll out the strongest configurations with confidence. This ensures that the feed evolves and improves over time, rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
For naoo, this announcement is strategically important. A more relevant, fresher, and more personal feed is the engine that leading social platforms have relied on to deepen engagement, retain users, and grow their audiences. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen user retention and engagement, supporting sustained growth of its active user base. The phased rollout of naoo Sense 3 is planned for August 2026.
naoo AG is headquartered in Zug, Switzerland, and is listed on the Dusseldorf Stock Exchange. The company employs 41 people and operates a platform that combines digital attention with measurable results in the real world. Through its partnership with Kingfluencers AG, naoo integrates platform innovation with expertise in creators, campaigns, and brand storytelling. The company is also expanding its ecosystem with creator-driven media formats like Vertical Shorts and Content Hubs, which enhance reach and user engagement.
