NCL, the wellness brand previously known as Natural Cure Labs, has entered the next phase of its brand transition, unveiling a rebuilt website and announcing new packaging and product expansions. The company, which first announced its rebrand earlier this year, is shifting from the full name to the streamlined NCL identity already used by its team and customers.
The newly rebuilt website is now live, replacing a site that the company said no longer reflected its scale. Since its founding in 2015, NCL has grown into a nationwide, multi-retailer operation, and the new site was designed to support that growth with an updated design, expanded product information, and infrastructure for future needs. The company emphasized that the formulations inside its products remain unchanged; only the packaging is being updated to align with the new visual identity.
New product labels reflecting the NCL brand are currently in production and are expected to appear in shipments and on major online marketplaces soon. Damon Sununtnasuk, Founder & CEO of NCL, stated, "The name change was the first step, and the new website is the next one live. New packaging and new products are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here."
NCL assured that none of the changes affect current orders, existing formulations, or the team behind them. Customers can expect the same products they already know, now ordered through the newly launched website, soon delivered under updated packaging, and eventually joined by a new product built to the same standards the company has maintained since 2015. Additional details will be released as each phase of the transition is completed.
Founded in 2015 as Natural Cure Labs, NCL is a science-backed dietary supplement company committed to clean-label quality, third-party testing, and transparency. What began with a single monolaurin supplement has grown into an award-winning wellness brand serving more than 200,000 customers worldwide, with over 35 million capsules sold and more than 7,000 verified customer reviews. NCL's products are manufactured in the United States and available through its website and major marketplaces including Amazon, Walmart, TikTok Shop, among others. The company has been recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America, named a two-time Gator100 honoree (2025, 2026), received multiple Stevie Awards from the American Business Awards, and is a three-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer.
