A new tooth-whitening gel designed by a cosmetic dentist aims to provide professional-strength whitening without the common side effect of tooth sensitivity. The product, ioBrite Gentle, was developed by ioTech International to address consumer concerns about irritation from high-peroxide whitening systems.
Many commercial whitening products rely on high levels of peroxide to break down stains, but the chemical can generate free radicals that irritate nerves inside the teeth, leading to sensitivity that can last for days. Improper application can also irritate gum tissue, causing redness or a burning sensation. According to a press release, ioBrite Gentle removes stubborn stains from coffee, wine, tea, soda, smoking, and age-related discoloration without causing sensitivity.
“Consumers are increasingly seeking whitening solutions that deliver cosmetic results without compromising oral comfort,” said Dr. Herb Moskowitz, Chairman of ioTech International. “People want effective whitening products that are gentle enough to support everyday oral wellness.”
The ioBrite Gentle system kit includes enough gel for up to 30 treatments. It can be used with custom dental trays or applied directly using an applicator brush and cheek/lip retractors. The mint-flavored formula is enamel-safe, cruelty-free, gluten-free, and made in the USA. The company notes that the product is a fraction of the cost of in-office dental whitening.
Dr. Moskowitz emphasized that ioBrite Gentle is ideal for patients with sensitive teeth and is backed by a zero-sensitivity guarantee. The product is available through the company’s consumer store or on Amazon.com.
“Consumers should not have to choose between a whiter smile and oral comfort,” added Dr. Moskowitz. “The future of whitening lies in balancing cosmetic improvement with healthier, more comfortable oral care.”
For more information, visit iotechinternational.com and follow ioTech’s blog A Deeper Dive into Oral Health for more in-depth discussions on oral care.
