The new Revenue Architecture Assessment, announced today by Rich M. Smith Growth Studio, is a four-week, ready-to-implement growth analysis designed specifically for founder-led B2B companies. The program provides a clear, evidence-based understanding of what aspects of the business are successful, which areas need improvement, and what specific actions should be taken over the next 90 days. Offered more quickly and at a lower cost than any similar option on the market, this service is not an introductory phase of a fractional CMO or a showcase of a consulting firm's methodologies. Instead, it is a structured, repeatable process that moves from discovery to recommendations, delivering findings suitable for board presentations and a 90-day implementation plan within just four weeks, all for under $15,000. This offers unprecedented value compared to consulting firms that often charge between $25,000 and $75,000 and take more than 12 weeks.
The program follows a structured four-week schedule with specific deliverables each week. In the first week, the program kicks off with interviews of executive stakeholders, surveys of internal staff, and a review of relevant materials and documents. The second week is dedicated to analysis, where all gathered data are synthesized and examined. In the third week, a comprehensive Revenue Architecture Assessment report is compiled, including an Executive Summary outlining strengths and gaps, a Marketing Assessment Scorecard, a Go-to-Market Gap Analysis, a Competitive Analysis, an assessment of the team and operating plan, results from internal surveys, and detailed strategic recommendations with a 90-day implementation roadmap. The fourth week culminates in a live two-hour presentation where Founder Rich Smith presents the findings to the CEO and senior leadership team.
"I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency."
Smith brings more than 30 years of C-suite marketing leadership to the firm, with a track record that includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
"Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification," said David Schneider, CEO of Cenlar FSB. "What sets Rich apart is his genuine ability to serve as the voice of the customer in every strategic decision."
The Revenue Architecture Assessment is now available for founder-led B2B companies seeking to accelerate growth. For more information, visit richmsmith.com.
