His Majesty Ogiame Atuwatse III, the Olu of Warri, and Her Majesty Olori Atuwatse III, Mama Iwere, have launched a new cultural movement and digital platform called Iam Itsekiri, designed to unite Itsekiri people across the globe. The initiative, announced under the authority of the Palace of the Warri Kingdom, aims to connect Itsekiris at home and in the diaspora through a media-driven campaign and a dedicated mobile application.
The movement is built around the meaning of the name Itsekiri, which translates to "blessing surrounds us." According to the royal couple, the platform seeks to strengthen identity, pride, and unity among the Itsekiri people while extending a sense of belonging to friends and allies of the kingdom. They emphasized that history shows communities driven by a strong idea can grow into influential movements, and this initiative redefines Itsekiri identity beyond geography and population size.
"To say 'I am Itsekiri' is to make an active declaration that one belongs to a people that blessing follows," His Majesty stated. The movement welcomes three groups: those born Itsekiri, those who became part of the family through marriage, and friends of Itsekiri who identify with the values and ideals of the people. This approach broadens participation while preserving cultural pride and heritage.
The Iam Itsekiri application functions as a digital village where users can access updates from the Palace and the kingdom, connect with fellow Itsekiris globally, and engage with cultural content promoting language, traditions, customs, and indigenous cuisine. The app will soon be available on both the Apple Store and Google Play Store. The movement is amplified through the #IAmItsekiri Challenge, encouraging participants to share personal stories, testimonies, and experiences reflecting the Itsekiri identity.
His Majesty described the initiative as "not nostalgia, but strategy," aimed at preserving Itsekiri heritage, strengthening community bonds, and projecting the blessings and values of the Itsekiri people onto the global stage. The launch marks a significant step in cultural preservation and diaspora engagement for the Itsekiri community.
