ORGANA International, a wellness company with roots dating back to 1997, is set to broaden its retail footprint by participating in the ECRM Vitamin, Weight Management & Sports Nutrition Session from September 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills will meet with buyers from major health, specialty, food, drug, and mass retail channels, aiming to introduce the company's extensive portfolio of natural wellness products.
Unlike typical ECRM exhibitors, ORGANA is not a newcomer or a single-product brand. The company has spent nearly three decades building a reputation for plant-derived minerals, liquid oxygen, herbal wellness products, topical solutions, and other natural formulations. Mills emphasized the value of this experience, stating, "We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line." He expressed enthusiasm for the opportunity to sit down with retailers and explore potential partnerships.
ORGANA's participation comes at a time when the company is seeking to expand its U.S. retail presence beyond its existing online channels. The product lineup includes ORGANA Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and the newly launched Mineral Shots, which are packaged in a colorful point-of-purchase display designed for high-traffic retail locations. This variety allows ORGANA to discuss not just a single product but its holistic approach to wellness, which Mills believes can complement a retailer's existing assortment.
The retail wellness market has transformed significantly since ORGANA's founding. Consumers now have access to more products and information than ever before, leading to increased interest in ingredient sourcing, plant-derived nutrition, and transparency. ORGANA has responded by focusing on consumer education, with recent initiatives exploring topics such as soil health, nutrient density, and fulvic minerals. Mills noted, "Today's consumers ask questions. They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
ORGANA's products are already available nationwide through Amazon and OneLavi, providing a foundation for consumer discovery. Mills sees ECRM as an opportunity to build on this online presence and forge new retail relationships. "ECRM is about what comes next for ORGANA," he said. "We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."
Consumers interested in learning more about ORGANA's wellness philosophy can visit organa.net. With nearly three decades of experience and a commitment to natural, bioavailable products, ORGANA is poised to make a significant impact in the retail wellness space.
