ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills is eager to present the ORGANA brand and its expanding wellness portfolio to buyers across multiple retail channels. The ECRM event is designed to facilitate product discovery and open doors for new retail opportunities by connecting brands with major health, specialty, food, drug, and mass retail buyers through pre-scheduled meetings.
Among the products ORGANA will feature is its new Mineral Shots, which come in a colorful point-of-purchase display. This display is specifically designed to offer retailers a convenient method to merchandise the individual bottles, enhancing visibility and consumer access. Mills emphasized the value of ECRM: "We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different. We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers."
The Mineral Shots format extends ORGANA's long-standing focus on plant-derived mineral nutrition into a convenient individual serving. For retailers, the product is developed with point-of-purchase merchandising in mind. The countertop display presents the individual bottles in a highly visible manner, making it easy for consumers to discover the product. The packaging clearly labels Mineral Shots as all-natural and caffeine-free, providing an alternative for consumers seeking mineral nutrition without caffeine. Mills noted, "We wanted something that wasn't only convenient for consumers but also made sense at retail. The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers."
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations. Its product line includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness formulations. The company's participation at ECRM comes as ORGANA continues to pursue broader U.S. distribution and increase product awareness among consumers and retailers. Interested consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. For more information about the company's wellness philosophy, visit organa.net.
Mills added, "There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores. We're excited to bring the ORGANA story to ECRM and explore where we can go next."
